{"id":48639,"date":"2025-09-04T10:26:00","date_gmt":"2025-09-04T14:26:00","guid":{"rendered":"https:\/\/prerealinvestments.com\/sitestage\/?post_type=press-release&#038;p=48639"},"modified":"2026-05-05T23:04:27","modified_gmt":"2026-05-06T03:04:27","slug":"live-forever-golf-brings-edge-and-energy-to-the-new-mexico-open","status":"publish","type":"press-release","link":"https:\/\/prerealinvestments.com\/sitestage\/press-release\/live-forever-golf-brings-edge-and-energy-to-the-new-mexico-open\/","title":{"rendered":"Live Forever Golf Brings Edge and Energy to the New Mexico Open"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/live-forever-golf-logo-1200x1200.webp\" alt=\"live forever golf logo\" class=\"wp-image-48640\" style=\"width:184px;height:auto\" srcset=\"https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/live-forever-golf-logo-1200x1200.webp 1200w, https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/live-forever-golf-logo-600x600.webp 600w, https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/live-forever-golf-logo-300x300.webp 300w, https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/live-forever-golf-logo-768x767.webp 768w, https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/live-forever-golf-logo.webp 1400w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>The New Mexico Open is stepping into a new era, one that is defined by world-class competition as well as a fresh cultural energy. At the heart of this transformation is Live Forever Golf, the modern golf lifestyle brand co-founded by two-time PGA TOUR winner Matt Every, which has been named the official apparel partner of the 2025 Turtleback Mountain Golf &amp; Resort New Mexico Open.<\/p>\n\n\n\n<p>This partnership is about identity, not&nbsp; just about uniforms. Live Forever Golf will outfit select players, tournament staff, and volunteers, while also offering limited-edition merchandise and apparel activations on-site. For spectators, there will even be complimentary promotional items, reinforcing the brand\u2019s goal of making golf accessible, stylish, and fun.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-fc748f75 gb-headline-text global-h3\">A Star-Powered Field<\/h2>\n\n\n\n<p>The field itself is worthy of the moment. Notah Begay III, Matt Every, Todd Demsey, AJ Crouch, Brandon Mancheno, and more than 150 professionals from the Sun Country PGA Section will compete in Elephant Butte this September.<\/p>\n\n\n\n<p>Every, who is also a co-founder of Live Forever Golf, will play in the tournament and bring his voice to the event. Together with fellow co-founder Scott Riley, he will co-host their <em>Straight Down The Middle<\/em> podcast from Turtleback, interviewing golfers and delivering the irreverent content their audience has come to expect. Episodes will be available on Apple, Spotify, and YouTube, with additional golf podcasts and VIP guests expected to join and add to the buzz surrounding the championship.<\/p>\n\n\n\n<p>\u201cLive Forever Golf believes in challenger brands with vision, grit, and culture,\u201d said Scott Riley, CEO and co-founder. \u201cThe New Mexico Open is fast becoming a marquee stop on the PGA Section calendar, and Turtleback Mountain Golf &amp; Resort is one of the most beautiful settings in the Southwest. With players like Matt, Todd, AJ, and Aron in the field, this year\u2019s event is set to be both competitive and memorable. We\u2019re proud to be part of its evolution and excited to build a lasting partnership.\u201d<\/p>\n\n\n<div class=\"gb-container gb-container-15289072\">\n<style>.wp-block-kadence-advancedgallery .kb-gallery-type-grid.kb-gallery-id-48639_07e521-66{margin:-5px;}.kb-gallery-type-grid.kb-gallery-id-48639_07e521-66 .kadence-blocks-gallery-item{padding:5px;}.kb-gallery-id-48639_07e521-66 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-48639_07e521-66 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.kb-gallery-id-48639_07e521-66 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{font-size:0.9rem;line-height:1.7;color:var(--global-palette9, #ffffff);}.kb-gallery-caption-style-cover-hover.kb-gallery-id-48639_07e521-66 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption, .kb-gallery-caption-style-below.kb-gallery-id-48639_07e521-66 .kadence-blocks-gallery-item .kadence-blocks-gallery-item-inner .kadence-blocks-gallery-item__caption{background:var(--global-palette4, #2D3748);}<\/style><div class=\"kb-gallery-wrap-id-48639_07e521-66 alignnone wp-block-kadence-advancedgallery\"><ul class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-grid kb-gallery-id-48639_07e521-66 kb-gallery-caption-style-below kb-gallery-filter-none kb-gallery-magnific-init\" data-image-filter=\"none\" data-item-selector=\".kadence-blocks-gallery-item\" data-lightbox-caption=\"true\" data-columns-xxl=\"3\" data-columns-xl=\"3\" data-columns-md=\"3\" data-columns-sm=\"2\" data-columns-xs=\"1\" data-columns-ss=\"1\"><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/aj-crouch-korn-ferry-tour-professional.webp\" data-description=\"AJ Crouch - Korn Ferry Tour Professional and Live Forever Brand Ambassador\" data-alt=\"aj crouch korn ferry tour professional\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-port23 kb-has-image-ratio-port23\" ><img decoding=\"async\" src=\"https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/aj-crouch-korn-ferry-tour-professional-800x1200.webp\" width=\"800\" height=\"1200\" alt=\"aj crouch korn ferry tour professional\" data-full-image=\"https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/aj-crouch-korn-ferry-tour-professional.webp\" data-light-image=\"https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/aj-crouch-korn-ferry-tour-professional.webp\" data-id=\"48641\" class=\"wp-image-48641\" srcset=\"https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/aj-crouch-korn-ferry-tour-professional-800x1200.webp 800w, https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/aj-crouch-korn-ferry-tour-professional-400x600.webp 400w, https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/aj-crouch-korn-ferry-tour-professional-768x1152.webp 768w, https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/aj-crouch-korn-ferry-tour-professional.webp 933w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">AJ Crouch &#8211; Korn Ferry Tour Professional and Live Forever Brand Ambassador<\/div><\/a><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/matt-every-two-time-pga-tour-winner.jpg\" data-description=\"Matt Every - Two-time PGA Tour Winner and Live Forever Golf Co-Founder\" data-alt=\"matt every two time pga tour winner\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-port23 kb-has-image-ratio-port23\" ><img decoding=\"async\" src=\"https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/matt-every-two-time-pga-tour-winner-775x1200.jpg\" width=\"775\" height=\"1200\" alt=\"matt every two time pga tour winner\" data-full-image=\"https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/matt-every-two-time-pga-tour-winner.jpg\" data-light-image=\"https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/matt-every-two-time-pga-tour-winner.jpg\" data-id=\"48643\" class=\"wp-image-48643\" srcset=\"https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/matt-every-two-time-pga-tour-winner-775x1200.jpg 775w, https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/matt-every-two-time-pga-tour-winner-387x600.jpg 387w, https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/matt-every-two-time-pga-tour-winner-768x1189.jpg 768w, https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/matt-every-two-time-pga-tour-winner.jpg 904w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Matt Every &#8211; Two-time PGA Tour Winner and Live Forever Golf Co-Founder<\/div><\/a><\/figure><\/div><\/li><li class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption\"><a href=\"https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/todd-demsey-pga-tour-veteran-and-ncaa-champion.webp\" data-description=\"Todd Demsey - PGA Tour veteran, NCAA Champion and Live Forever Brand Ambassador\" data-alt=\"todd demsey pga tour veteran and ncaa champion\" class=\"kb-gallery-item-link\"   role=\"button\" aria-haspopup=\"dialog\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-port23 kb-has-image-ratio-port23\" ><img decoding=\"async\" src=\"https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/todd-demsey-pga-tour-veteran-and-ncaa-champion-800x1200.webp\" width=\"800\" height=\"1200\" alt=\"todd demsey pga tour veteran and ncaa champion\" data-full-image=\"https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/todd-demsey-pga-tour-veteran-and-ncaa-champion.webp\" data-light-image=\"https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/todd-demsey-pga-tour-veteran-and-ncaa-champion.webp\" data-id=\"48642\" class=\"wp-image-48642\" srcset=\"https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/todd-demsey-pga-tour-veteran-and-ncaa-champion-800x1200.webp 800w, https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/todd-demsey-pga-tour-veteran-and-ncaa-champion-400x600.webp 400w, https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/todd-demsey-pga-tour-veteran-and-ncaa-champion-768x1152.webp 768w, https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/todd-demsey-pga-tour-veteran-and-ncaa-champion.webp 933w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><div class=\"kadence-blocks-gallery-item__caption\">Todd Demsey &#8211; PGA Tour veteran, NCAA Champion and Live Forever Brand Ambassador<\/div><\/a><\/figure><\/div><\/li><\/ul><\/div>\n<\/div>\n\n\n<h2 class=\"gb-headline gb-headline-dd356e63 gb-headline-text global-h3\">Turtleback\u2019s New Chapter<\/h2>\n\n\n\n<p>This is all happening against the backdrop of Turtleback Mountain Golf &amp; Resort\u2019s rise as southern New Mexico\u2019s premier golf and lifestyle destination. Earlier this year, the Sun Country PGA Section announced Turtleback as the official host of the New Mexico Open through 2027, a move that reflects both the venue\u2019s growing reputation and its long-term commitment to the championship.<\/p>\n\n\n\n<p>\u201cWe\u2019re thrilled to welcome Live Forever Golf to the 2025 New Mexico Open,\u201d said Dan Fletcher, Chief Marketing Officer and Head of Special Projects for PreReal Investments and Turtleback Mountain Golf &amp; Resort. \u201cThey bring a modern take on golf that\u2019s fresh, relatable, and deeply authentic. That\u2019s exactly the kind of partner we wanted to align with. Their apparel quality and cultural energy were key reasons why we extended the invitation to be our official apparel partner.\u201d<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-6a6fd597 gb-headline-text global-h3\">Looking Ahead<\/h2>\n\n\n\n<p>The 2025 Turtleback Mountain Golf &amp; Resort New Mexico Open runs September 15\u201317, with a lively Pro-Am scheduled for September 14 to kick off the week. Audiences can expect jhigh-level golf and a festival-like atmosphere with entertainment, merchandise, and behind-the-scenes media coverage that blurs the line between sport and lifestyle.<\/p>\n\n\n\n<p>For a tournament with a history dating back to 1954 and past champions like Lee Trevino and Notah Begay III, this new partnership signals an evolution. The New Mexico Open is honoring its tradition and&nbsp; reshaping how it presents itself to players, fans, and the broader golf community.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The New Mexico Open is stepping into a new era, one that is defined by world-class competition as well as a fresh cultural energy. At the heart of this transformation is Live Forever Golf, the modern golf lifestyle brand co-founded by two-time PGA TOUR winner Matt Every, which has been named the official apparel partner&#8230;<\/p>\n","protected":false},"featured_media":48640,"template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"design":[],"class_list":["post-48639","press-release","type-press-release","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/live-forever-golf-logo-1200x1200.webp",1200,1200,true],"author_info":[],"comment_info":"","meta_box":{"file_title":"Download the Press Release","select_pdf":"https:\/\/prerealinvestments.com\/sitestage\/wp-content\/uploads\/september-4-2025-live-forever-golf-suits-up-star-studded-field-at-new-mexico-open.pdf","pr_title":"September 4, 2025 - Live Forever Golf Suits-up Star-Studded Field at New Mexico Open","outlet":"","news_link":""},"_links":{"self":[{"href":"https:\/\/prerealinvestments.com\/sitestage\/wp-json\/wp\/v2\/press-release\/48639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prerealinvestments.com\/sitestage\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/prerealinvestments.com\/sitestage\/wp-json\/wp\/v2\/types\/press-release"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prerealinvestments.com\/sitestage\/wp-json\/wp\/v2\/media\/48640"}],"wp:attachment":[{"href":"https:\/\/prerealinvestments.com\/sitestage\/wp-json\/wp\/v2\/media?parent=48639"}],"wp:term":[{"taxonomy":"design","embeddable":true,"href":"https:\/\/prerealinvestments.com\/sitestage\/wp-json\/wp\/v2\/design?post=48639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}